1. Introduction & Scope
BrandX (BrandX Retail, 'we', 'us', or 'our') values your trust and is dedicated to safeguarding the personal data you share with us. This Privacy Policy governs how we collect, use, store, process, and protect your information when you visit our website, register an account, make purchases, or contact our support services.
This policy is published in accordance with the provisions of the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and applicable Indian e-commerce consumer protection regulations.
By accessing our website or purchasing our products, you consent to the collection and use of information in accordance with this Privacy Policy.
2. Information We Collect
We collect only relevant information required to provide you with a smooth, secure shopping experience:
• Personal Identification Information: Full name, mobile phone number, email address, shipping address, and billing address provided during checkout, account creation, or customer inquiries.
• Order & Transaction Information: Details of purchased apparel, order history, transaction identifiers, payment method type (e.g. UPI, Credit Card, Debit Card, COD), delivery preferences, and customer service communication records.
• Technical & Browsing Data: IP address, device type, browser specifications, operating system, and anonymous interaction logs collected automatically to ensure storefront security, performance monitoring, and fraud prevention.
• Cookies & Local Storage: Essential cookies and session storage items used to preserve your shopping bag items, login sessions, and site preferences.
3. Purpose of Information Collection & Processing
Your personal data is collected and processed strictly for legitimate commercial and operational purposes:
• Order Fulfillment: Processing purchases, verifying payment confirmations, packaging merchandise, and coordinating doorstep delivery through logistics partners.
• Customer Support & Order Updates: Sending transaction receipts, shipping tracking updates (SMS/Email), size exchange coordination, and addressing support queries.
• Account Security & Authentication: Authenticating customer logins, preventing unauthorized access, and managing account profiles.
• Fraud Prevention & Security: Detecting and preventing suspicious transactions, fraud, bot activity, and unauthorized use of the platform.
• Statutory & Regulatory Compliance: Maintaining accurate invoicing, taxation (GST) records, and complying with statutory legal obligations.
4. Payment Information & Third-Party Payment Gateways
All online payments on BrandX are processed through authorized, PCI-DSS (Payment Card Industry Data Security Standard) Level 1 compliant payment aggregators and gateways including Razorpay and authorized PCI-DSS compliant payment aggregators.
IMPORTANT PAYMENT SECURITY COMMITMENT: BrandX does NOT collect, capture, store, or have access to your complete credit/debit card numbers, CVV security codes, UPI PINs, or net banking passwords.
All sensitive financial transactions are encrypted with 256-bit SSL encryption and transmitted directly between your bank/card issuer and the authorized payment gateway in full compliance with Reserve Bank of India (RBI) directives.
5. Information Sharing with Third Parties
We do NOT sell, rent, monetize, or trade your personal information to third-party marketing agencies.
We share only essential, minimal data with trusted operational service providers strictly to fulfill business services:
• Logistics Partners: Courier and shipping carriers (e.g. Bluedart, Delhivery) to facilitate package delivery and reverse pickups.
• Payment Processors: Authorized payment gateways (e.g. Razorpay) to securely process and settle financial transactions.
• Communications Gateways: Automated transactional SMS and email service providers to deliver order confirmations and dispatch notifications.
• Legal & Statutory Authorities: We may disclose data if legally required by applicable laws, court orders, or governmental law enforcement agencies to investigate fraud or protect legal rights.
7. Data Retention & Safeguards
We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, manage customer accounts, resolve commercial disputes, and satisfy legal, accounting, and tax retention rules.
We employ industry-standard technical and administrative safeguards, including HTTPS SSL encryption, firewalls, and restricted administrative access protocols, to protect your data against unauthorized access, alteration, or disclosure.
8. Your Rights & Choices
You have full control over your personal data:
• Access & Review: You can view and update your profile details, contact information, and saved delivery addresses through your account dashboard.
• Marketing Communications: You can opt out of non-transactional promotional messages at any time by clicking 'Unsubscribe' in emails or replying STOP to promotional SMS.
• Account & Data Deletion: You may submit a formal request to delete your account and personal records by writing to our privacy support desk, subject to statutory tax and legal retention requirements.
9. Grievance Officer & Contact Information
In accordance with the Information Technology Act, 2000 and Consumer Protection (E-Commerce) Rules, 2020, the contact details of the Grievance Officer for data protection and customer concerns are provided below:
• Grievance Officer: Customer Care Lead
• Designation: Nodal & Grievance Officer
• Email: grievance@brandx.com
• Phone: +91 1800-000-0000
• Postal Address: Customer Support Cell, BrandX, Samalkha, Panipat, Haryana - 132101, India
• General Support: support@brandx.com
• Operating Hours: Monday to Saturday: 10:00 AM – 7:00 PM IST
Any privacy grievances will be acknowledged within 48 hours and redressed within statutory timelines.